VILLAGE OF PINEHURST, N.C. – In its commitment to
provide fans with the most dynamic digital experience for two of golf’s premier
championships, the United States Golf Association today launched
usopen.com and uswomensopen.com, the official websites of the 2014 U.S. Open
championships. With enhanced design and functionality, usopen.com and
uswomensopen.com offer a unified digital platform that will feature
comprehensive coverage of this year’s historic back-to-back U.S. Open and U.S.
Women’s Open championships.
Pinehurst Resort & Country Club (Course No. 2) will play host
to the 114th U.S. Open June 12-15 and the 69th U.S. Women’s Open June 19-22.
“The unique nature of this year’s back-to-back U.S. Opens allowed
us to create a site that showcases both championships,” said Sarah Hirshland,
USGA senior managing director of business affairs. “Through our collaboration
with IBM, we set out to design an interactive and informative platform that
offers a best-in-class user experience during this two-week championship
Designed with the fan experience in mind, usopen.com and
uswomensopen.com serve as the go-to source for up-to-date information about the
championships. The website’s newly-established “Know Before You Go” section is
an essential resource for real-time spectator information, including weather
updates, traffic advisories and parking information.
In addition to the newly launched website, the USGA’s suite of
2014 U.S. Open digital products also includes enhanced iPhone, Android and iPad
applications, designed and developed by IBM, that will deliver live video,
real-time scores, news and highlights throughout the 114th U.S. Open. All apps feature
user-friendly functionality and provide access to live HD video streaming,
real-time scoring, live updates, news, photos and Twitter feeds. The official
U.S. Open applications will launch in early June and will be available for
download from iTunes and the Google Play Store.
“Fans of the 2014 U.S. Open Championship can count on staying
connected to the action at Pinehurst, no matter where they are located, thanks
to an enhanced digital and mobile platform enabled by IBM cloud and analytics
technologies that will deliver action and insights live on the Web, iPad,
iPhone and Android devices," said Rick Singer, vice president of client
executive marketing for IBM, the USGA's technology partner. “We're partnering
with the USGA to present an engaging and interactive U.S. Open experience to
fans that want to follow their favorite golfers from the first drive to the
final putt of the championship.”
USOPEN.COM AND USWOMENSOPEN.COM FEATURES:
- Live, second-round hole-by-hole scoring from the 10
domestic U.S. Open sectional qualifying sites on Monday, June 2.
- Updated scoring dashboard that gives fans an
“At-a-Glance” view of top scores at all sites as players attempt to earn a
place in the field at Pinehurst.
- Improved “My Leaderboard” feature to enhance the
scoring experience for both championships and allow for the tracking of an
unlimited number of competitors.
More Dynamic Championship Content:
- Enhanced course profiles, including flyover videos and
accompanying hole descriptions of Pinehurst No. 2.
- Course and hole insights powered by IBM’s cloud
computing and analytics technologies.
- Live HD video streaming of morning and afternoon
marquee groups on Thursday and Friday, and featured holes on Saturday and
Increased Social Media Integration:
- Through its Twitter (@usopengolf) and Facebook accounts (www.Facebook.com/USOPEN), the
USGA will provide news, statistics, facts and photos leading up to and
throughout both championships. The Social Connection page on both sites
will be devoted to aggregated tweets from @usopengolf and @USGA, as well
as those of select players and broadcasters. Throughout the championships,
fans will be invited to join the conversation by using the #usopen hashtag
on Twitter. The hashtag #usopenpresspass will permit users to submit
post-round questions to U.S. Open competitors
- Users will have the opportunity to engage with the USGA
while watching usopen.com’s live streaming coverage of morning and
afternoon marquee groups on Thursday and Friday, and featured holes on
Saturday and Sunday. Fans who use the #AmexGolf hashtag in the U.S. Open
Tweet Stream, presented by American Express, can chat with USGA experts,
celebrities and fellow U.S. Open fans, as well as directly receive
enhanced coverage, including facts, photos and statistics related to the
- The live-streaming console will also offer fans the
opportunity to participate in multiple-choice polls about the marquee
groups as the action unfolds.
- During U.S. Open and U.S. Women’s Open qualifying,
Twitter users will be able to track participants and join the conversation
by using the hashtag #RoadtoPinehurst. Now in its sixth year, the Virtual
U.S. Open allows fans the opportunity to play Pinehurst No. 2 just as the
best golfers in the world will. Developed in association with the World
Golf Tour and sponsored by Lexus, the Virtual U.S. Open will consist of
various virtual challenges, including a full 18-hole qualifier. Players
who make the cut will qualify for a chance to win a trip for two to the
2015 U.S. Open at Chambers Bay in University Place, Wash. Other prizes
include $500 gift cards to USGAShop.com and credits to the World Golf Tour
pro shop. As part of the celebration of the back-to-back championships,
the game will also be tailored to let users choose to play from the men’s
or women’s tees.
“We are committed to connecting with fans of the U.S. Open
Championships wherever they are,” said Hirshland. “The ability to provide
up-to-date scores, statistics and information is an essential element of
today’s digital lifestyle. Usopen.com and uswomensopen.com reflect what our
users want and have come to expect from our national championships.”