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SERVING THE GAME

A New Engagement Model

By USGA

| Mar 3, 2016
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It is a multi-year transition with various elements that will evolve over the next several years, including:

    • The development of a modern, multi-purpose technology platform that will replace GHIN and foster innovation;

    • An evolved model for the distribution of the Handicap System through USGA-SRGA partnerships;

    • A streamlined membership model whereby golf clubs and golfers will reap the rewards of national USGA membership and         SRGA membership;

    • Improved collaboration among SRGAs to drive operating efficiency and consistency in excellent service delivery;

    • Modern technology tools to better engage casual golfers; and

    • Access to unprecedented data analysis and insights about golfer and golf club behavior.