1:00 p.m. – 1:15 p.m.
In Search of a Smoother Roll
Speaker: Steve Isaac
The R&A’s use of the STRI Trueness Meter
1:15 p.m. – 2:00 p.m.
The Future of Golf Course Maintenance
Speaker: Dana Lonn
The principles of innovation and what’s on the horizon for maintenance equipment
2:00 p.m. – 2:30 p.m.
Industry Update: Collaboration in Golf
Speakers: Kimberly Erusha, Rhett Evans, Greg Martin
Updates on USGA projects with GCSAA and ASGCA
2:30 p.m. – 3:00 p.m.
Benchmarking in the Hotel Industry: Lessons for Golf
Moderator: Matt Pringle
Speakers: Jay Jones and Kris Schoonover
How the hotel industry came to embrace benchmarking
3:30 p.m. – 4:00 p.m.
The Value of Golf’s Natural Capital
Speakers: Kimberly Erusha, Brian Horgan, Eric Lonsdorf
An introduction to the Natural Capital Project, the first study to measure the value of a golf ecosystem
4:00 p.m. – 4:45 p.m.
USGA Resource Management: A Dollars and Sense Approach to Economic Sustainability
Speakers: Chris Hartwiger, Scott Mingay, Matt Pringle, Jim Moore
A new map-based software tool that allows facilities to visualize and measure the cost impacts of potential changes in golf course features and maintenance levels
4:45 p.m. – 5:00 p.m.
Quantifying the Opportunity
Speaker: Rand Jerris
Industry goals for golfer experience and resource consumption